Not All Beauty Salons Are the Same

The skin is the body’s largest organ and how we look after it will influence our health and well-being. Your beauty salon should be the place where you obtain professional skin analysis, effective treatments (that give you visible results) and luxurious pampering.

“7 Tips” on Choosing Your Beauty Salon:

TIP 1:
One easy way is to ask your friends or people in the neighbourhood. Referrals are a good way to help you choose your beauty salon. Ask the women in your area, as they will generally be willing to discuss the salon’s quality of the service offered and the basic drawbacks of the beauty salon you are considering.

TIP 2:
Beauty salons need to offer you beauty and skin care treatments plus additional services such as advanced manicure, mineral makeup, massages and a variety of facials that can be tailored to your skin condition. Your salon should be able to offer detailed skin analysis, intensive sauna and spa treatment and a range of specialized services including: advanced healing, electrolysis, mineral makeup and massage sessions.

TIP 3:
Qualifications of the therapists and the reputation of the salon are very important. Good salons display their credentials for all to see. Make sure the beauty salon you choose is staffed by qualified beauty therapists and experts in the field. An incorrect treatment, for your skin type and condition, will at best not give you the outcome you want and at worst can damage your skin.

TIP 4:
The beauty salon’s characteristics and features (Hygiene, ambiance, and decor) play an important part when it comes to choosing your salon. Basically it is the feel good factor because after all, if you are not comfortable and relaxed you will probably not enjoy the beauty treatment and you will not get the maximum benefit either!

TIP 5:
It is recommended, before starting a beauty treatment at a new salon, you take a look at the salon equipment being used. The quality of the beauty salon equipment is important for the salon to function successfully. Beauty Salon equipment would include the facial steamers, facial and massage beds, sauna and spa, reception furniture and other things that add to the ambiance of the salon.

TIP 6:
Value for money (not necessarily the cheapest) is one of the important factors when choosing a beauty salon. Most salons have a rate card that will give you a basic idea. Absolute price is definitely not the answer.

Professional qualifications & salon standards are your best guide to achieve value for money. Look to see what awards the salon has won and what the participation criteria were. Remember tip no 3 if your skin condition is not properly diagnosed or your skin treatment effectively administered it can cost you a lot more to fix than the savings you initially made.

TIP 7:
The Skin care Products offered for sale will vary from the traditional chemical based ingredients to the newer, more skin compatible all natural ingredients. Beauty products form the base of any treatment so ask what is being used on your skin & WHY? The beauty therapist or the salon owner should be able to give you a detailed breakdown of the product ingredients and why they will benefit your skin type and condition.

The very best beauty salons offer a cosmetic ingredient evaluation service. You bring the skin care product you are currently using and have the product ingredients, listed on the back of the label, evaluated for skin compatibility and how effective the ingredients would be for your individual skin type and condition.

Finally, many people consider location or looking at a website a more important criteria than the above when choosing a beauty salon.

Effectiveness is the key. It is worth travelling that extra mile, for a professional, results based high quality service.

I hope these tips will help guide you to select the most efficient and reliable beauty salon that delivers the best skin care results for you!


Beauty Salon Marketing: Different Strategies to Make You Win in the Market

Employing an effective beauty salon marketing strategy is something that every salon owner must work on. If you are a salon owner, then it is time that you take an effort to find the best marketing strategy for your business. You cannot expect your business to survive without finding the best marketing strategy that will help in encouraging people to try your beauty salon products and services. A salon marketing strategy is a must have for every salon business.

In your search for effective beauty salon marketing ideas, you have to know that you are given a wide array of choices. There is that marketing strategy which involves referral programs. In this, you make use of your current clients to open another opportunity to drive new customers in your business. All you have to do is open a referral program in your business and ask your present clients about people they know that would want to try the products and services that you offer. If you want to do business, you have to know that your present clients are the most effective source of it. If they will recommend your salon to their friends and relatives because of the quality service that you provide them, you are on your way towards increasing your profitability. This will help a lot in improving the performance of your salon.

Another beauty salon marketing tip is to put a customer loyalty program in your salon. This will be an effective way to show your clients that their continued patronage is being appreciated. Such will increase the possibility of getting continuous support from your clients as you can expect them to constantly seek your service. You have to do this to retain their loyalty to you. Always remember that it is a lot easier to maintain a present client than when you look for a new one. Because of this, it is imperative that you do your best to retain their loyalty for the longest time. You should also be able to give them a guarantee that quality service will always be provided. Such will help your salon increase its profitability especially if your clients are able to introduce your business to other people that they know. You can expect your business to survive longer in the field of business through this.


Greening Your Beauty Salon – 7 Ways to Make Your Beauty Salon Greener

Beauty should be more than skin deep in a beauty salon. And finding small ways to make your salon a healthier place to be will pay off in big ways for you, your clients and the environment. Here are 7 things you can do to green your salon starting today.

1. Choose Organic Hair and Nail Products-There is a growing variety of products available that make this easier to do. Choosing to use products with natural ingredients rather than those with chemicals is great for your clients and leaves less of a footprint on the earth. And using more environmentally friendly products will drastically reduce the chemical smells often associated with salons.

2. Use Fluorescent Rather Than Incandescent Lighting-Fluorescent lights are more energy efficient because they produce up to 6 times more light than an incandescent bulb of the same wattage. They use fewer natural resources because they require less energy, and they put money in your pocket because using less energy costs less money.

3. Use Boar Bristle Brushes-Using this type of brush rather than plastic means less plastic in landfills. It is also a healthier brush for hair and scalp. The boar bristle brush is excellent at removing dirt and dust, stimulates the scalp, and as a result spreads natural oils through the hair. Having your customers experience this type of brush will help you easily justify the price of admission.

4. Use Organic Fabrics-Choose natural fabrics for window treatments, towels, capes. Towels and capes made of organic fabrics will feel better against the skin and will enhance the experience we have come to expect when visiting the salon.

5. Choose to Use Biodegradable Products-The best way to determine if and to what extent soaps, shampoos, cleaning agents, and detergents will return to nature is to look for the “certified biodegradable” designation from the Scientific Certification System. A product with this designation will be 70 percent decomposed within 28 days after disposal. Using products with this certification protects our water supplies and our health.

6. Safe Storage–Store partially used products that contain chemicals away from areas where client services are performed. Put chemical trash in metal trash cans with tops that keep fumes contained.

7. Continuously Filter Chemical Fumes-Unless you use an air purifier to filter the air in your salon, you run the risk of your being constantly exposed to fumes all day every day. The most effective filter for chemicals has been proven to be a carbon based filter with additives that insure elimination of volatile organic chemicals (VOCs) that are often found in products used in beauty salons. Allowing harmful fumes to constantly be replaced by fresh air makes your salon a greener place to be.